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Proximity Marketing Where can it used? Managing the content

 

Proximity marketing refers to the use of localized wireless systems to distribute marketing information. This marketing material can be received by anyone in the proximity of the device who has the correct equipment and that equipment is enabled.

The proximity of the marketing is an important factor, engaging with the consumer while the source of the marketing is near by ensures the best direct response to marketing. Suitable branding and advertising media builds an immediate visual reference for consumers to move towards the source of advertising to find out more.

Bluetooth Europe have accelerated the adoption of Proximity Marketing as a useful tool. Bluetooth Marketing adheres to the Proximity Marketing definition utilizing inexpensive hardware with clever software provides a free distribution platform avoiding the high cost alternative of working with Mobile phone operators and SMS services.

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