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The system consists of a compact base unit, a USB Class 1 Bluetooth transmitter, a USB flash drive, Windows software, and an optional FM transmitter. The base unit measures 4.5" x 4.5" x 1.4" and weighs just 1.1 lbs. The optional high power Bluetooth transmittermore than doubles the distance covered of the best Class 1 transmitters.
Configuration of your unit can be done using a USB flash drive or over a network connection.
To use the USB flash drive, just plug it into your PC and use the provided Windows software to select the files you need for your next marketing campaign. The provided software then copies the files to USB drive. When the USB drive is plugged into the BlueFlyers unit, the unit will copy the new files into it's local storage. Your Bluetooth advertisement can consist of multiple files and file types.
If the unit is connected to a network, the flyers can be manually updated over an FTP or HTTP connection. The unit also supports automatically updating its flyers and configuration over the network connection.
The unit can be configured for several modes. These modes can be mixed as desired.
- Active Mode: Ask passing prospects with enabled Bluetooth devices if they would like to receive a flyer.
- Passive Mode: Only send flyers when requested by a prospect.
- FM Broadcast: Broadcast an audio message to FM radios.
- Remote Access: Update flyers over the Internet.
- Networked: Have multiple units sending the same flyer and sharing information about who has already received the flyer.
Active mode will only ask each found device once if it wants to receive a particular advertisement. When a new ad is loaded on the unit, the process starts again asking each found device to receive the new ad. Passive mode will send the ad to a device everytime requested by the device.
There are two models available, the Basic Edition which supports a single ad campaign, and the Advanced Edition which can support multiple campaigns simultaneously. The multiple ad campaign modes are:
- Rotating Ads: Flyer 1 is sent to phone 1, flyer 2 is sent to phone 2, and so on, to evenly distribute all ads.
- Per Visit Ads: Flyer 1 is sent the first time a phone is seen, Flyer 2 the second time the same phone is seen, and so on.
- Scheduled Ads: Times slots are specified for each flyer, down time can be scheduled by leaving a time slot empty.
Bluetooth marketing is proximity-based. Your choice of Bluetooth tranmitters will determine the distance covered by your marketing effort. A long range transmitter can be used to cover a much larger distance, increasing the number of potential customers who receive your ad.
The FM broadcast can be used to transmit instructions on how to access BlueFlyers from a cell phone, details about a daily special, or music. Multiple MP3 files can be put on the BlueFlyers unit for FM transmission and the unit will rotate through them.
Remote network access allows updating the bluetooth flyer and FM broadcast files, and reviewing access logs. The BlueFlyers unit can be configured for a static IP address to it can use DHCP.
Networked mode allows multiple units to be used to cover a larger location and transmit the same flyer without sending duplicates to the same Bluetooth device. The units share their logs to ensure that a flyer is only sent once to a particular customer.
The Bluetooth transmitters use CSR chipsets which support up to 7 simultaneous connections, and each unit can have multiple transmitters for even more connections.
The base unit and Bluetooth transmitter are FCC and CE approved components for use in the U.S. and Europe. The FM transmitter is FCC approved for use in the U.S.
Fourteen day return policy; shipping not refunded. One year warranty.
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